Welcome to The Looloo Store

We’re inspired by the thumb suckers, the daisy pickers, the mischief-makers; who brighten a room with their smile.

We stand with the game changers.

The parents who want more money in their pocket, and less impact on the environment. We help you do right by your child, and the planet, with carefully curated goodies for everything from nappies to and toilet training, and all that’s in between.


Our Story
  • Sassy Pants Review by Julia

    "I'm hooked on buying Sassy Pants nappies. These nappies are high quality and highly recommended to anyone.

    The lining is soft and the fit around the waist and legs ensure no leckage."

  • Toilet Training Review by Anneke

    "We purchased some Wee Pants and a private coaching session with Laura and both were money well spent.

    The Wee Pants gave our son the confidence to wear undies without the fear of wetting himself and Laura gave us some great tips to progress our toilet learning."

  • Sassy Pants Review from Tina

    "By far the best pocket nappies I've found they have a lot of attention to detail and all the flaws I've found in other brands, Sassy Pants have fixed them.

    Love that they stuff from the front, have strong velcro and the double gusset actually works. My son's a heavy wetter and these are the only nappies that don't leak at the seams"